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Export Reference (APA) 
Aparicio, M., Fernando Bacao & Oliveira, T. (2014). MOOC’s Business Models: Turning Black Swans into Gray Swans. In Carlos J. Costa, Manuela Aparicio (Ed.), ISDOC 2014, Proceedings of the International Conference on Information Systems and Design of Communication. (pp. 45-49). Lisboa: ACM.
Export Reference (IEEE) 
M. M. Costa et al.,  "MOOC’s Business Models: Turning Black Swans into Gray Swans", in ISDOC 2014, Proc. of the Int. Conf. on Information Systems and Design of Communication, Carlos J. Costa, Manuela Aparicio, Ed., Lisboa, ACM, 2014, vol. I, pp. 45-49
Export BibTeX 
@inproceedings{costa2014_1716165564811,
	author = "Aparicio, M. and Fernando Bacao and Oliveira, T.",
	title = "MOOC’s Business Models: Turning Black Swans into Gray Swans",
	booktitle = "ISDOC 2014, Proceedings of the International Conference on Information Systems and Design of Communication",
	year = "2014",
	editor = "Carlos J. Costa, Manuela Aparicio",
	volume = "I",
	doi = "10.1145/2618168.2618175",
	pages = "45-49",
	publisher = "ACM",
	address = "Lisboa",
	organization = "EuroSIGDOC/ SIGDOC ACM European Chapter",
	url = "http://dl.acm.org/citation.cfm?id=2618168.2618175&coll=DL&dl=GUIDE&CFID=463523389&CFTOKEN=41350905"
}
Export RIS 
TY  - CPAPER
TI  - MOOC’s Business Models: Turning Black Swans into Gray Swans
T2  - ISDOC 2014, Proceedings of the International Conference on Information Systems and Design of Communication
VL  - I
AU  - Aparicio, M.
AU  - Fernando Bacao
AU  - Oliveira, T.
PY  - 2014
SP  - 45-49
DO  - 10.1145/2618168.2618175
CY  - Lisboa
UR  - http://dl.acm.org/citation.cfm?id=2618168.2618175&coll=DL&dl=GUIDE&CFID=463523389&CFTOKEN=41350905
AB  - Massive open online courses (MOOCs) are black swans. A black swan is an unexpected event that emerges from reality and alters the reality itself. MOOCs have affected supply and demand in
higher education. MOOCs distribute knowledge, classes on many areas of expertise for free. Millions of users, from all over the world are enrolling MOOCs courses. Universities are sharing resources and knowledge in the Internet no matter who or why.
This paradigm shift has an impact on people’s life. So, how can universities survive if they are giving knowledge for free? This paper presents a literature review on MOOCs. We also modulate this reality to minimize the jeopardy and maximize the good
opportunities that MOOCs bring.
ER  -