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Export Reference (APA) 
Cunha, M. P. E., Clegg, S. & Mendonça, S. (2010). On serendipity and organizing. European Management Journal. 28 (5), 319-330
Export Reference (IEEE) 
M. P. Cunha et al.,  "On serendipity and organizing", in European Management Journal, vol. 28, no. 5, pp. 319-330, 2010
Export BibTeX 
@article{cunha2010_1716158716095,
	author = "Cunha, M. P. E. and Clegg, S. and Mendonça, S.",
	title = "On serendipity and organizing",
	journal = "European Management Journal",
	year = "2010",
	volume = "28",
	number = "5",
	doi = "10.1016/j.emj.2010.07.001",
	pages = "319-330",
	url = "http://www.sciencedirect.com/science/article/pii/S0263237310000526"
}
Export RIS 
TY  - JOUR
TI  - On serendipity and organizing
T2  - European Management Journal
VL  - 28
IS  - 5
AU  - Cunha, M. P. E.
AU  - Clegg, S.
AU  - Mendonça, S.
PY  - 2010
SP  - 319-330
SN  - 0263-2373
DO  - 10.1016/j.emj.2010.07.001
UR  - http://www.sciencedirect.com/science/article/pii/S0263237310000526
AB  - Serendipity means the accidental discovery of something valuable. While it is sometimes presented as an element of organizational learning, it has rarely been addressed per se by organizational scholars. We discuss and elaborate the processes associated with serendipity in the organizational context. At its core, serendipity is a process of metaphorical association – seeing something in another thing. New ways of seeing may provide the necessary ingredients for creativity and exploratory learning, which will counter organizational tendencies towards inertia and the ossification of dominant mindsets and practices.
ER  -