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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Japutra, A., Bilro, R.G. & Loureiro, S. M. C. (2020). Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society. In Sandra Maria Correia Loureiro (Ed.), Managerial challenges and social impacts of virtual and augmented reality. (pp. 252-265). Hershey: IGI Global.
Export Reference (IEEE) 
A. Japutra et al.,  "Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society", in Managerial challenges and social impacts of virtual and augmented reality, Sandra Maria Correia Loureiro, Ed., Hershey, IGI Global, 2020, pp. 252-265
Export BibTeX 
@incollection{japutra2020_1716228808384,
	author = "Japutra, A. and Bilro, R.G. and Loureiro, S. M. C.",
	title = "Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society",
	chapter = "",
	booktitle = "Managerial challenges and social impacts of virtual and augmented reality",
	year = "2020",
	volume = "",
	series = "",
	edition = "",
	pages = "252-252",
	publisher = "IGI Global",
	address = "Hershey",
	url = "https://www.igi-global.com/book/managerial-challenges-social-impacts-virtual/238697"
}
Export RIS 
TY  - CHAP
TI  - Beyond virtual and augmented reality: AI-assisted mixed reality and its impacts on society
T2  - Managerial challenges and social impacts of virtual and augmented reality
AU  - Japutra, A.
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
PY  - 2020
SP  - 252-265
DO  - 10.4018/978-1-7998-2874-7.ch015
CY  - Hershey
UR  - https://www.igi-global.com/book/managerial-challenges-social-impacts-virtual/238697
AB  - The chapter presents how Artificial Intelligence (AI) is combining with Virtual Reality and Augmented Reality. The evolution of AI is discussed, as well as its consequences. The chapter also provides an overview of the four types of intelligence in AI, and provides positive and negative impacts for society. The discussion on positive and negative effects of AI brings to light how it can help humans, but at the same time, how it can also transform society and firms. The rise of hybrid humans may be a turning point to develop a new global order, with new laws, justice, rights, and duties.
ER  -