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Export Reference (APA)
Japutra, A., Loureiro, S. M. C. & Wang, S. (2021). Role of personal values and personality traits on intention to recommend a destination. Tourism Analysis. 26 (4), 349-361
Export Reference (IEEE)
A. Japutra et al.,  "Role of personal values and personality traits on intention to recommend a destination", in Tourism Analysis, vol. 26, no. 4, pp. 349-361, 2021
Export BibTeX
@article{japutra2021_1716220505572,
	author = "Japutra, A. and Loureiro, S. M. C. and Wang, S.",
	title = "Role of personal values and personality traits on intention to recommend a destination",
	journal = "Tourism Analysis",
	year = "2021",
	volume = "26",
	number = "4",
	doi = "10.3727/108354220X15987151867872",
	pages = "349-361",
	url = "https://www.ingentaconnect.com/content/cog/ta"
}
Export RIS
TY  - JOUR
TI  - Role of personal values and personality traits on intention to recommend a destination
T2  - Tourism Analysis
VL  - 26
IS  - 4
AU  - Japutra, A.
AU  - Loureiro, S. M. C.
AU  - Wang, S.
PY  - 2021
SP  - 349-361
SN  - 1083-5423
DO  - 10.3727/108354220X15987151867872
UR  - https://www.ingentaconnect.com/content/cog/ta
AB  - In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.
ER  -