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Export Reference (APA) 
José Paulo Marques dos Santos, Hugo Alexandre Ferreira, Joaquim Reis, Prata, D., Sofia Pereira Simões & Inês Drummond Borges (). The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten. In (pp. 202-218).
Export Reference (IEEE) 
J. P. Santos et al.,  "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten",, , no. Chapter 20, pp. 202-218
Export BibTeX 
@incollection{incollection_1716186759633,
	author = "José Paulo Marques dos Santos and Hugo Alexandre Ferreira and Joaquim Reis and Prata, D. and Sofia Pereira Simões and Inês Drummond Borges",
	title = "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten",
	chapter = "Chapter 20",
	booktitle = "",
	volume = "",
	series = "",
	edition = "",
	pages = "202-202",
	publisher = "",
	address = ""
}
Export RIS 
TY  - CHAP
TI  - The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
AU  - José Paulo Marques dos Santos
AU  - Hugo Alexandre Ferreira
AU  - Joaquim Reis
AU  - Prata, D.
AU  - Sofia Pereira Simões
AU  - Inês Drummond Borges
PY  - 0
SP  - 202-218
DO  - 10.1007/978-981-15-1564-4_20
ER  -