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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Cayolla, R. R.  & Loureiro, S. M. C. (2021). Football brand managers perspectives how to deal with fans emotions. Academia Letters.
Export Reference (IEEE) 
R. R. Cayolla and S. M. Loureiro,  "Football brand managers perspectives how to deal with fans emotions", in Academia Letters, 2021
Export BibTeX 
@article{cayolla2021_1716141418917,
	author = "Cayolla, R. R.  and Loureiro, S. M. C.",
	title = "Football brand managers perspectives how to deal with fans emotions",
	journal = "Academia Letters",
	year = "2021",
	volume = "",
	number = "",
	doi = "10.20935/AL550",
	url = "https://www.academia.edu/journals/1/about"
}
Export RIS 
TY  - JOUR
TI  - Football brand managers perspectives how to deal with fans emotions
T2  - Academia Letters
AU  - Cayolla, R. R. 
AU  - Loureiro, S. M. C.
PY  - 2021
SN  - 2771-9359
DO  - 10.20935/AL550
UR  - https://www.academia.edu/journals/1/about
AB  - Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature.

ER  -