Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C. (2021). Brand coolness part one for Monterrey´s Group. invitation as guest speaker for MBA at Monterrey´s Group.
Export Reference (IEEE) 
S. M. Loureiro,  "Brand coolness part one for Monterrey´s Group", in invitation as guest speaker for MBA at Monterrey´s Group, 2021
Export BibTeX 
@misc{loureiro2021_1716176980172,
	author = "Loureiro, S. M. C.",
	title = "Brand coolness part one for Monterrey´s Group",
	year = "2021"
}
Export RIS 
TY  - CPAPER
TI  - Brand coolness part one for Monterrey´s Group
T2  - invitation as guest speaker for MBA at Monterrey´s Group
AU  - Loureiro, S. M. C.
PY  - 2021
AB  - HOW cool is a brand?
Insights about the ten dimensions of brand coolness 
The case of Portuguese brands

ER  -