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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C. (2021). Brand coolness part two for Mexico city´s Group. invitation as guest speaker for MBA at Mexico city´s Group.
Export Reference (IEEE) 
S. M. Loureiro,  "Brand coolness part two for Mexico city´s Group", in invitation as guest speaker for MBA at Mexico city´s Group, 2021
Export BibTeX 
@misc{loureiro2021_1716176925305,
	author = "Loureiro, S. M. C.",
	title = "Brand coolness part two for Mexico city´s Group",
	year = "2021"
}
Export RIS 
TY  - CPAPER
TI  - Brand coolness part two for Mexico city´s Group
T2  - invitation as guest speaker for MBA at Mexico city´s Group
AU  - Loureiro, S. M. C.
PY  - 2021
AB  - HOW cool is a brand? Insights about the ten dimensions of brand coolness The case of Portuguese brands.
Discussion niche and mass coolness.
ER  -