When uncertainty dominates understanding stock market volatility is vital. There are a number of reasons for that. On one hand, substantial changes in volatility of financial market returns are capable of having significant negative effects on risk averse investors. In addition, such changes can also impact on consumption patterns, corporate capital investment decisions and macroeconomic variables. Arguably, volatility is one of the most important concepts in the whole finance theory. In the traditional approach this phenomenon has been addressed based on the concept of standard-deviation (or variance) from which all the famous ARCH type models - Autoregressive Conditional Heteroskedasticity Models- depart. In this context, volatility is often used to describe dispersion from an expected value, price or model. The variability of traded prices from their sample mean is only an example. Although as a measure of uncertainty and risk standard-deviation is very popular since it is simple and easy to calculate it has long been recognized that it is not fully satisfactory. The main reason for that lies in the fact that it is severely affected by extreme values. This may suggest that this is not a closed issue. Bearing on the above we might conclude that many other questions might arise while addressing this subject. One of outstanding importance, from which more sophisticated analysis can be carried out, is how to evaluate volatility, after all? If the standard-deviation has some drawbacks shall we still rely on it? Shall we look for an alternative measure? In searching for this shall we consider the insight of other domains of knowledge? In this paper we specifically address if the concept of entropy, originally developed in physics by Clausius in the XIX century, which can constitute an effective alternative. Basically, what we try to understand is, which are the potentialities of entropy compared to the standard deviation. But why entropy? The answer lies on the fact that there is already some research on the domain of Econophysics, which points out that as a measure of disorder, distance from equilibrium or even ignorance, entropy might present some advantages. However another question arises: since there is several measures of entropy which one since there are several measures of entropy, which one shall be used? As a starting point we discuss the potentialities of Shannon entropy and Tsallis entropy. The main difference between them is that both Renyi and Tsallis are adequate for anomalous systems while Shannon has revealed optimal for equilibrium systems.

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• Ciências Físicas - Ciências Naturais