Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Título Revista
Appetite
Ano (publicação definitiva)
2015
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®
Scopus
Google Scholar
Abstract/Resumo
Past research has shown that the experience of taste can be in?uenced by a range of external cues, especially
when they concern food’s quality. The present research examined whether food’s ethicality – a
cue typically unrelated to quality – can also in?uence taste. We hypothesised that moral satisfaction with
the consumption of ethical food would positively in?uence taste expectations, which in turn will enhance
the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible
reward mechanism reinforcing the purchase of ethical food. The resulting ethical food ?moral satisfaction
?enhanced taste expectations and experience ?stronger intentions to buy/willingness to pay model was
validated across four studies: one large scale international survey (Study 1) and three experimental studies
involving actual food consumption of different type of ethical origin – organic (Study 2), fair trade (Study
3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food’s ethical
origin moderated the effect of food’s origin on moral satisfaction, suggesting that the model is primarily
supported for people who endorse these values.
Agradecimentos/Acknowledgements
--
Palavras-chave
Ethics,Taste,Morality,Buying intentions,Fair trade,Organic food
Classificação Fields of Science and Technology
- Ciências da Saúde - Ciências Médicas
- Psicologia - Ciências Sociais
Registos de financiamentos
Referência de financiamento | Entidade Financiadora |
---|---|
UID/PSI/03125/2013 | Fundação para a Ciência e a Tecnologia |