Based on the idea that football constitutes a privileged field access of study to the different social reality and the cultural signification take on different meanings as technology plays an increasingly larger space in people's lives. This thesis develops an investigation into football fans that have in common a channel connection, the Facebook Social Network. The theoretical framework explains the research in particular look in at three interrelated levels: cultural identities, communities, football fan culture and social networks. In the methodology used to develop the investigation, we focus on the search for online survey through a shared questionnaire in the social network Facebook. This survey has reached up to seventy-two countries on six continents. It is argued, based on the conclusions obtained from various critical perspectives, the meaning in being a football fan through a mediation channel and how fandom football communities can be fundamental by the "economy of emotions."

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Fãs Futebol Identidade Globalização Facebook Fans Football Identity Globalization