Non-victims who express high versus low personal belief in a just world (PBJW) are judged as having more social value, both social utility (i.e., market value) and social desirability (i.e., affective value). Our goal was to test whether this pattern differed when the targets were presented as innocent or noninnocent victims of enduring suffering. A hundred and eighty-six participants of both sexes took part in our 2 (degree of PBJW expressed: high/low) X 3 (Target identity: innocent victim/ non-innocent victim/non-victim) between-subjects experimental study. Participants rated the targets on four measures: positive/negative social utility/desirability. Targets were judged more positively and less negatively if they expressed high versus low PBJW, regardless of their being non-victims or (non-)innocent victims. This pattern is taken as further evidence that the expression of high PBJW is a judgment norm, that is, a socially valued discourse irrespective of it being true or untrue.

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Personal belief in a just world,Social value,Social utility,Social desirability,Victims