Foá, C. & Godinho, C. (2023). Behind the Scenes of the Matchmaking Between Private For-Profit Sector and Cultural and Creative Sectors During Pandemic. Added Value, Motivations, and Companies’ Benefits to Join the Portugal #Entraemcena Platform. IMPERATIVE: SOCIOPOLITICAL CHALLENGES OF STRATEGIC AND ORGANISATIONAL COMMUNICATION - ECREA OSC 2023 conference .