TY - JOUR TI - Consumer sustainability consciousness: a five dimensional construct T2 - Ecological Indicators VL - 58 AU - Carvalho, B. L. AU - Salgueiro, M. F. AU - Rita, P. PY - 2015 SP - 402-410 SN - 1470-160X DO - 10.1016/j.ecolind.2015.05.053 UR - http://www.sciencedirect.com/science/article/pii/S1470160X15003131 AB - This paper examines consumer triggers towards sustainable consumption behaviours, proposing Consumer Sustainability Consciousness as a new construct that allows us to understand what drives the conscious consumption of sustainable products and services, in an integrated "Triple Bottom Line" perspective. Consumer Sustainability Consciousness is proposed as a five-dimensional construct involving: Sense of Retribution; Access to Information; Labelling and Peer Pressure; Health Issues; and Crisis Scenario. The proposed construct was defined using the C-OAR-SE procedure and measured and validated using both Exploratory and Confirmatory Factor Analysis. As a result, a 19-item scale is proposed to measure Consumer Sustainability Consciousness; theoretical and practical implications of the study are also discussed. ER -