@article{loureiro2015_1711712803761, author = "Loureiro, S. M. C. and Pires, A. R. and Kaufmann, H. R.", title = "Creating value for customers through engagement and participation in brand communities", journal = "International Journal of Business Performance Management", year = "2015", volume = "16", number = "2-3", doi = "10.1504/IJBPM.2015.068720", pages = "114-132", url = "http://www.inderscienceonline.com/doi/pdf/10.1504/IJBPM.2015.068720" }