Loureiro, S. M. C. & Ferreira, E. S. (2016). Engaging tourists with museums in the destination Lisbon. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era. (pp. 1020-1029). Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law.