Loureiro, S. M. C. & Le Bellego, G. (2016). Brand authenticity versus brand reputation: Automobile sector. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era (pp. 430?436). University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law.