M. L. Bicho et al.,  "Exploring the success factors of hybrid micro-enterprises", in Marketing transformation: Marketing practice in an ever changing world: Proc. of the 2017 Academy of Marketing Science (AMS) World Marketing Congr. (WMC), Rossi, P. and Krey, N., Ed., Christchurch, New Zealand, Springer, Cham, 2017, pp. 177-188