Pinto, L., Loureiro, S. M. C., Rita, P. & Sarmento, E. M. (2018). Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages. 2018 Global Marketing Conference (pp. 1109?1113). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2018.09.05.03