@article{davcik2020_1711672310100, author = "Davcik, N. and Grigoriou, N", title = "How an unequal intra-firm resources distribution affect market share", journal = "Marketing Intelligence and Planning", year = "2020", volume = "38", number = "2", doi = "10.1108/MIP-03-2019-0170", pages = "167-180", url = "https://www.emerald.com/insight/content/doi/10.1108/MIP-03-2019-0170/full/html" }