Bilro, R.G., Loureiro, S. M. C. & Cabaço, M. G. (2019). Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach. 2019 Global Fashion Management Conference at Paris Proceedings (pp. 589?593). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GFMC2019.06.01.02