Jalali, M. & Briley, D. (2012). Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level. In Rita, P; Dionísio, P; Marques, S.; Pereira, H. and Silva, R. (Ed.), Proceedings of the 41st EMAC (European Marketing Academy) Conference. (pp. 0-0).: EMAC.