Langaro, D., Hackenberger, C. & Loureiro, S. M. C. (2019). Storymaking: an investigation on the process of co-created brand storytelling in the sporting goods industry. 2019 Global Fashion Management Conference at Paris Proceedings (pp. 812?818). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GFMC2019.08.04