@article{marques2020_1711702295531, author = "Marques, C. and Vinhas da Silva, R. and Davcik, N. and Faria, R.", title = "The role of brand equity in a new rebranding strategy of a private label brand", journal = "Journal of Business Research", year = "2020", volume = "117", number = "", doi = "10.1016/j.jbusres.2020.06.022", pages = "497-507", url = "https://www.journals.elsevier.com/journal-of-business-research" }