TY - CHAP TI - The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten AU - José Paulo Marques dos Santos AU - Hugo Alexandre Ferreira AU - Joaquim Reis AU - Prata, D. AU - Sofia Pereira Simões AU - Inês Drummond Borges PY - 0 SP - 202-218 DO - 10.1007/978-981-15-1564-4_20 ER -