Parreira, C., Fernandes, A. L. & Alturas, B. (2021). Digital tourism marketing: Case study of the campaign Can’t Skip Portugal. In Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z. (Ed.), Marketing and Smart Technologies. Smart Innovation, Systems and Technologies. (pp. 759-768). Lisboa: Springer Singapore.