Loureiro, S. M. C., Muhammad Ashfaq & Rodrigues, M. B. (2021). AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism. Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (pp. 291?303). https://doi.org/10.4018/978-1-7998-6985-6.ch013