Muratcehajic, D. & Loureiro, S. M. C. (2022). Should I stay or should I go: Key determinants for efficiently retaining a subscribed customer who decided to leave. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 15th Annual Conference of the EuroMed Academy of Business, Book proceedings. (pp. 1247-1249). Palermo: EuroMed Press.