Zhang, A., Loureiro, S. M. C. & Guerreiro, J. M. (2023). Uncovering the research on the artificial intelligence-human relationship. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings (pp. 699?704). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.08.07.02