M. D. Rodrigues et al., "How game advertising influences the brand equity of luxury brands", in 2023 Global Marketing Conf. at Seoul: Marketing and management transformation in the challenging digital environment, Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T., Ed., Seoul, Republic of Korea, Global Alliance of Marketing and Management Associations, 2023, pp. 705-710