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Office 2W15
Supervisions
M.Sc. Dissertations (14)
Ongoing (5)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Maria Inês Costa Rodrigues | The role of Pop Culture as Marketing Strategies in building Brand Coolness and Customer Engagement for Gen-Z | English | Developing | Iscte | 2024 |
| Margarida de Sousa Henriques e Antunes de Almeida | How Social Media and Digital Word of Mouth Drive Audience Decisions in Film Promotion | English | Developing | Iscte | 2024 |
| Matilde Maria Bernardo da Costa | Consumer Perception of the Pink Tax: Gender-Based Discrepancies | English | Developing | Iscte | 2024 |
| António Fernandes Machado | Impact of Artificial Intelligence in the art industry | English | Developing | Iscte | 2023 |
| Maria Leonor da Cruz Baptista Galamba Vieira | Marketing in the Film Industry: streaming as a mean to change viewers’ negative perception towards national films | English | Developing | Iscte | 2023 |
Concluded (9)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Inês Rodrigues Cardadeiro | From the Virtual World to Reality: Investigating the Impact of VR Technology on Volunteer Tourism Advertising | English | Iscte | 2023 | 2024 |
| Beatriz Cruz de Almeida | Advertising in the Age of Algorithms: Consumer perceptions of creativity, coolness and brand evangelism in generative AI | English | Iscte | 2023 | 2024 |
| Maria João Santos Coelho | Augmented Reality and I: How Do Self-Construal and Emotional Intelligence Impact Brand Attachment | English | Iscte | 2023 | 2024 |
| Gu Mingyu | Exploring Educator and Student Perspectives on Generative AI Chatbots in Higher Education: A Relationship Marketing Approach | English | Iscte | 2023 | 2024 |
| Tiago Ferreira Pinto Cardoso | Shifting Perceptions: The Effectiveness of Marketing Strategies in Mental Health Destigmatization | English | Iscte | 2023 | 2024 |
| Patrícia Alexandra Calheiros Santos | The Influence of Virtual Reality on Perceived Authenticity, Curiosity and Willingness to Engage On Socially Responsible Initiatives | English | Iscte | 2023 | 2023 |
| Beatriz do Carmo Silva e Gonçalves | Impacts of Virtual Reality on the Real Estate Consumers Purchase Intentions | English | Iscte | 2023 | 2023 |
| Maria Inês Relvas Romero | Understanding the use of Game Advertising for Luxury Brands: the impact of Brand Coolness on Brand Equity | English | Iscte | 2021 | 2022 |
| Julia Ryan Novack | The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destination | English | Iscte | 2022 | 2022 |
M.Sc. Final Projects (1)
Concluded (1)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Xiaozhong Bao | Simulating Emergency Management through Extended Reality Technology - bases on a Digital Twin Perspective | English | Iscte | 2023 | 2023 |
