Sophia Maria Kelsch is a PhD candidate in International Studies and researcher at the UniversityInstitute of Lisbon (Iscte). She obtained a Master’s degree in International Studies with a specialization in the MENA region from the same university, and holds a Bachelor’s degree in European Studies with a major in Human Geography from the University of Passau in Germany. Her research centers on social movements in the digital age, primarily hashtag activism and its culture-communication nexus, in addition to her scholarly interests in the Middle East, particularly Palestine/Israel. She aims to adopt a creative and contemporary perspective toward methodological approaches, such as by doing extensive and immersive digital ethnography.