Book chapter
The Influence of Social Media Communications on Consumer-Brand Relationships in the Luxury Brand Context
Maryam Firouznia (Maryam Firouznia); Ana Brochado (Brochado, A.); Charles Wood (Charles Wood);
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(Last checked: 2024-11-20 11:05)

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Abstract
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ci-pub-103940
2-s2.0-85192486777
10.4018/979-8-3693-4195-7.ch011
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Scopus;
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243 - 265 --
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Yes
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