Talk
Relationships between Brands and Customers in a World of Social Networks
Hélia Gonçalves Pereira (Pereira, H.); Maria Salgueiro (Salgueiro, M.F.); Inês Mateus (Mateus, I.);
Event Title
International Network of Business and Management Journals – INBAM
Year (definitive publication)
2013
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Social Networks, Facebook
Publication Identifiers
ci-pub-15075
Other Publication Details
Yes
Other
Lisbon
Conference
International
Oral Presentation