Although past work proposed ambivalence as moderating the consistency between attitudes and behaviors, empirical evidence is mixed. We address this matter by taking into account social influence processes and observing actual eating behavior. We predicted that less ambivalent attitudes are more consistent with behaviours independently of context cues. In two studies, we first evaluated participants’ ambivalence towards the target food. A week later we observed their eating behavior (Study 1), and analysed the influence of context cues on it (Study 2). Results showed that only less ambivalent attitudes are good predictors of actual behavior. Importantly, context cues only influenced behavior among individuals with ambivalent attitudes

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Attitudes,Attitudinal ambivalence,Eating behaviour,Social influence,Actitudes,Ambivalencia actitudinal,Comportamiento alimentario,Influencia social

• Psicologia - Ciências Sociais