Artigo em revista científica Q2
Attitudes of older mobile phone users towards mobile phones
Paula Vicente (Vicente, P.); Inês Lopes (Lopes, I.);
Título Revista
Communications - European Journal of Communication Research
Ano (publicação definitiva)
2016
Língua
Inglês
País
Alemanha
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Abstract/Resumo
Research on mobile technology adoption has focused predominantly on young adults, and little attention has been paid to older people. But with rapidly aging populations in most developed countries, and evidence from many studies that older adults are as capable of adopting and using mobile technology as everybody else, the academic, business and technology industry worlds are devoting more attention to this group. Research has already demonstrated that older people differ from young people in their perceptions, preferences and usage of mobile technology, but there are also differences within the older adults group regarding mobile technology adoption. Using data from a mobile phone survey, this study identifies segments of mobile phone users among older adults based on their attitudes towards mobile phones, and describes the underlying differences between these segments in terms of key values towards mobile phone communications, mobile phone use, and socio-demographics. The analysis led to the identification of three distinct segments, designated as "Apathetic", "Social and hedonic" and "Busy and active".
Agradecimentos/Acknowledgements
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Palavras-chave
Older adults,Mobile phones,Technology adoption,Segmentation
  • Ciências da Comunicação - Ciências Sociais
Registos de financiamentos
Referência de financiamento Entidade Financiadora
PTDC/EGE-GES/116934/2010 Fundação para a Ciência e a Tecnologia
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia
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