The idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship between the public relations function and the information and communication technologies (ICT). This text mainly explores the codification process of ‘registration unities’ (made from cutting the transcript interviews) and the inferences resulting from that. This work is reduced to brief passages taken from one of the several investigation techniques used in a larger research which integrates a PhD thesis in sociology. In this thesis we try to discover if public relations effectiveness is better achieved, or not, by recurring to information and communication technologies in different scenarios from an infrastructural component to an organic design of the PR function or even to the tasks and policies performance & control.

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TIC,Análise Categorial Temática