Talk
As marcas e a publicidade digital: o caso do Pokémon Go
Sónia Silva (Silva, S.); Rita Monteiro Mourão (Mourão, R.);
Event Title
XII Congreso Internacional de Investigadores en Relaciones Públicas 2017: RRPP: Retos y oportunidades para la estrategia
Year (definitive publication)
2017
Language
Portuguese
Country
Spain
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Abstract
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Acknowledgements
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Keywords