English
Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Engaging visitors in cultural and recreational experience at museums
Título Revista
Anatolia
Ano (publicação definitiva)
2018
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®
Scopus
Google Scholar
Abstract/Resumo
The aim of this study is to establish the relationships between (i) motivational drivers (serious leisure, meaningfulness, prior knowledge) and levels of engagement; (ii) and between levels of engagement and outcomes (word-of-mouth and passionate desire to return). The proposed model is tested with a sample of 461 visitors’ experiences at Museum of Coaches in Lisbon, Portugal. Serious leisure and prior knowledge are important motivators of engagement with museums. Engaged visitors are more willing to return and spread the word to others. The findings contribute to better understand the visitors’ perceptions of museums as tourist attractions. Several implications can be pointed out from the study and interesting directions for future research.
Agradecimentos/Acknowledgements
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Palavras-chave
Visitor engagement,Cultural experience,Recreational experience,Prior knowledge,Meaningfulness,Word-of-mouth
Classificação Fields of Science and Technology
- Economia e Gestão - Ciências Sociais
Registos de financiamentos
| Referência de financiamento | Entidade Financiadora |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
