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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nascimento, J. & Loureiro, S. M. C. (2024). Mapping the sustainability branding field: Emerging trends and future directions. Journal of Product and Brand Management. 33 (2), 234-257
Exportar Referência (IEEE) 
J. P. Nascimento and S. M. Loureiro,  "Mapping the sustainability branding field: Emerging trends and future directions", in Journal of Product and Brand Management, vol. 33, no. 2, pp. 234-257, 2024
Exportar BibTeX 
@article{nascimento2024_1733300522668,
	author = "Nascimento, J. and Loureiro, S. M. C.",
	title = "Mapping the sustainability branding field: Emerging trends and future directions",
	journal = "Journal of Product and Brand Management",
	year = "2024",
	volume = "33",
	number = "2",
	doi = "10.1108/JPBM-02-2023-4349",
	pages = "234-257",
	url = "https://www.emerald.com/insight/content/doi/10.1108/JPBM-02-2023-4349/full/html"
}
Exportar RIS 
TY  - JOUR
TI  - Mapping the sustainability branding field: Emerging trends and future directions
T2  - Journal of Product and Brand Management
VL  - 33
IS  - 2
AU  - Nascimento, J.
AU  - Loureiro, S. M. C.
PY  - 2024
SP  - 234-257
SN  - 1061-0421
DO  - 10.1108/JPBM-02-2023-4349
UR  - https://www.emerald.com/insight/content/doi/10.1108/JPBM-02-2023-4349/full/html
AB  - Purpose – This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current and emerging themes, theories, methods, contexts, and future research directions. Design/methodology/approach – The study conducted a bibliometric approach of 1,509 articles retrieved from Scopus to analyze the evolution of the knowledge of sustainability branding and suggest future research. The analysis employed various methods such as performance analysis, keyword analysis, cluster analysis, and bibliographic coupling. Findings – The topics of corporate image, philanthropy, and stakeholder pressures were core in the foundation phase. Then rose the topics of sustainable development goals and global supply chains. Green marketing and the new paradigms of circularity, ethical consumerism, and hyperconnected societies emerged more recently. Six thematic clusters represent the field's knowledge structure: (1) corporate branding and reputation, (2) sustainable business development, (3) sustainable branding and ethical consumption, (4) corporate social responsibility, (5) brand equity and green marketing, and (6) sustainability branding in hospitality and tourism.
Practical implications – This paper provides readers with an overview of sustainability branding core themes, key contributions, and challenges, which can be used as a toolkit for brand management studies and practice.
Originality/value – The study's uniqueness lies in bibliometric analysis (combined with network analysis and science mapping techniques) of the sustainability branding field from the identification and evolution of the thematic clusters to propose future research directions.
ER  -