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Foà, C. & Godinho, C. P. (2023). Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform. In Oliveira, E., and Gonçalves, G. (Ed.), Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication. (pp. 169-176). Lisboa: LabCom Books.
C. Foa and C. Godinho, "Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform", in Proc. of the ECREA Organisational and Strategic Communication Section Conf.: The normative imperative sociopolitical challenges of strategic and organizational communication, Oliveira, E., and Gonçalves, G., Ed., Lisboa, LabCom Books, 2023, pp. 169-176
@inproceedings{foa2023_1734933758290, author = "Foà, C. and Godinho, C. P.", title = "Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform", booktitle = "Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication", year = "2023", editor = "Oliveira, E., and Gonçalves, G.", volume = "", number = "", series = "", pages = "169-176", publisher = "LabCom Books", address = "Lisboa", organization = "", url = "https://labcomca.ubi.pt/call-for-abstracts-the-normative-imperative-socio-political-challenges-of-strategic-and-organisational-communication/" }
TY - CPAPER TI - Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform T2 - Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication AU - Foà, C. AU - Godinho, C. P. PY - 2023 SP - 169-176 CY - Lisboa UR - https://labcomca.ubi.pt/call-for-abstracts-the-normative-imperative-socio-political-challenges-of-strategic-and-organisational-communication/ AB - The motivations and role of private agents and companies in funding culture was debated along centuries until our times (Rouzé, 2019; Santos and Conde, 1990), an historical moment where brands are increasingly associated with cultural products due to their symbolic value (Schroeder et al., 2010)and where there is an increasing appropriation of culture and creativity as a useful tool for multiple sectors businesses (Hesmondhalgh, 2013; Gehman & Soublière, 2017). ER -