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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Lee, J. & Rita, P. (2009). The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites. In European Marketing Academy Conference . (pp. 0-0). Nantes: European Marketing Academy .
J. Lee and P. M. Rita, "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites", in European Marketing Academy Conf. , Nantes, European Marketing Academy , 2009, pp. 0-0
@inproceedings{lee2009_1766298269861,
author = "Lee, J. and Rita, P.",
title = "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites",
booktitle = "European Marketing Academy Conference ",
year = "2009",
editor = "",
pages = "0-0",
publisher = "European Marketing Academy ",
address = "Nantes",
organization = "",
url = ""
}
English