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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Lee, J. & Rita, P. (2009). The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites. European Marketing Academy Conference.
Export Reference (IEEE) 
J. Lee and P. M. Rita,  "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites", in European Marketing Academy Conf., Nantes, 2009
Export BibTeX 
@misc{lee2009_1766281295737,
	author = "Lee, J. and Rita, P.",
	title = "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites",
	year = "2009",
	howpublished = "Printed",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites
T2  - European Marketing Academy Conference
AU  - Lee, J.
AU  - Rita, P.
PY  - 2009
CY  - Nantes
ER  -