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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Lee, J. & Rita, P. (2009). The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites. European Marketing Academy Conference.
J. Lee and P. M. Rita, "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites", in European Marketing Academy Conf., Nantes, 2009
@misc{lee2009_1714750481045, author = "Lee, J. and Rita, P.", title = "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites", year = "2009", howpublished = "Impresso", url = "" }