Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Chauhan, V. S., Kaurav, R. P. S. & Brochado, A. (2023). Finding a space for a new product in a cluttered market: A qualitative approach to segmentation. Abhigyan. 41 (4), 41-52
Exportar Referência (IEEE) 
V. S. Chauhan et al.,  "Finding a space for a new product in a cluttered market: A qualitative approach to segmentation", in Abhigyan, vol. 41, no. 4, pp. 41-52, 2023
Exportar BibTeX 
@article{chauhan2023_1732206059876,
	author = "Chauhan, V. S. and Kaurav, R. P. S. and Brochado, A.",
	title = "Finding a space for a new product in a cluttered market: A qualitative approach to segmentation",
	journal = "Abhigyan",
	year = "2023",
	volume = "41",
	number = "4",
	doi = "10.56401/Abhigyan/41.4.2023.41-52",
	pages = "41-52",
	url = "https://fore-abhigyan.fsm.ac.in/articles/10.56401/Abhigyan/41.4.2023.41-52#"
}
Exportar RIS 
TY  - JOUR
TI  - Finding a space for a new product in a cluttered market: A qualitative approach to segmentation
T2  - Abhigyan
VL  - 41
IS  - 4
AU  - Chauhan, V. S.
AU  - Kaurav, R. P. S.
AU  - Brochado, A.
PY  - 2023
SP  - 41-52
SN  - 0970-2385
DO  - 10.56401/Abhigyan/41.4.2023.41-52
UR  - https://fore-abhigyan.fsm.ac.in/articles/10.56401/Abhigyan/41.4.2023.41-52#
AB  - It was a sudden shock when Mr. Abhinav Tyagi, the Chief Marketing Head for Trestle India, went to the Supermarket near his home to buy breakfast cereal for his 7-year-old son as the son’s mother was out on an official trip. With an intention to buy Trokos, he searched and scanned the whole market with his bare eyes but couldn’t find any of it. Instead, as he shifted his focus towards small unit packs-10 INR, to his amazement, he couldn’t find Trokos, but the whole breakfast cereal surrounded with variants of Kellogg’s like Chocos, Choco-Fill, etc. This led to a sharp sight as he searched his company’s products that observed 1 lot (1 case or 1 Peti) near the cupboard filled with Trokos, but on opening it, he found that the lot was expired. This shocked Mr. Abhinav as he saw the left pieces and found close to 95% of the products were expired (hinting at lower offtake), and thus, he ended up purchasing Kellogg’s Chocos that day.
ER  -