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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Galhoz, I., Ramos, R. F. & Biscaia, R. (2024). Airline environmental sustainability actions and CSR impact on customer behavior. Research in Transportation Business and Management. 53
Exportar Referência (IEEE)
I. Galhoz et al.,  "Airline environmental sustainability actions and CSR impact on customer behavior", in Research in Transportation Business and Management, vol. 53, 2024
Exportar BibTeX
@article{galhoz2024_1781583956794,
	author = "Galhoz, I. and Ramos, R. F. and Biscaia, R.",
	title = "Airline environmental sustainability actions and CSR impact on customer behavior",
	journal = "Research in Transportation Business and Management",
	year = "2024",
	volume = "53",
	number = "",
	doi = "10.1016/j.rtbm.2024.101111",
	url = "https://www.sciencedirect.com/science/article/pii/S2210539524000130?via%3Dihub"
}
Exportar RIS
TY  - JOUR
TI  - Airline environmental sustainability actions and CSR impact on customer behavior
T2  - Research in Transportation Business and Management
VL  - 53
AU  - Galhoz, I.
AU  - Ramos, R. F.
AU  - Biscaia, R.
PY  - 2024
SN  - 2210-5395
DO  - 10.1016/j.rtbm.2024.101111
UR  - https://www.sciencedirect.com/science/article/pii/S2210539524000130?via%3Dihub
AB  - Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines.
However, the communication of such actions by airline companies is underexplored. Accordingly, this study
aims to analyze airlines' CSR and Environmental Sustainability Actions (ESA) communications' impact on customer
loyalty, through a Relationship Marketing (RM) perspective. Following a text-mining approach, 6181
Facebook comments were collected. A word frequency matrix was created from the collected data and used as input
for PLS-SEM to test raised hypotheses. Results suggest that communication based on ESA and CSR positively
affects behavioral loyalty and commitment. RM moderated ESA's communication impact on customer loyalty but
not on the relationship between CSR communication and loyalty. These findings suggest that communicating environmental efforts positively affects customer loyalty, providing airline managers with valuable insights that
should be considered within communication strategies to enhance return and customer retention.
ER  -