Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nguyen, N. B. & Menezes, J. (2024). An extensive framework of customer-to-customer value co-creation practices: A study in a running event context. Services Marketing Quarterly. 45 (2), 182-224
Exportar Referência (IEEE) 
N. B. Nguyen and J. C. Menezes,  "An extensive framework of customer-to-customer value co-creation practices: A study in a running event context", in Services Marketing Quarterly, vol. 45, no. 2, pp. 182-224, 2024
Exportar BibTeX 
@article{nguyen2024_1734884655539,
	author = "Nguyen, N. B. and Menezes, J.",
	title = "An extensive framework of customer-to-customer value co-creation practices: A study in a running event context",
	journal = "Services Marketing Quarterly",
	year = "2024",
	volume = "45",
	number = "2",
	doi = "10.1080/15332969.2024.2323288",
	pages = "182-224",
	url = "https://www.tandfonline.com/journals/wsmq20"
}
Exportar RIS 
TY  - JOUR
TI  - An extensive framework of customer-to-customer value co-creation practices: A study in a running event context
T2  - Services Marketing Quarterly
VL  - 45
IS  - 2
AU  - Nguyen, N. B.
AU  - Menezes, J.
PY  - 2024
SP  - 182-224
SN  - 1533-2969
DO  - 10.1080/15332969.2024.2323288
UR  - https://www.tandfonline.com/journals/wsmq20
AB  - This study investigates customer-to-customer value co-creation practices by adopting a customer-dominant logic. Data were gathered through observations of 5 running events in Vietnam, interviews with 17 runners, and netnography. Fifty-four micro-practices at the individual-, group-, and community-level were identified, and an extensive framework differentiating four distinct practice-based circles (blurred, self-organizing, open, and integrated areas) was formed to delineate the entire phenomenon. By enriching the understanding of customer-to-customer value co-creation within the broader context of customers’ lifeworld, the study lays foundations to advance this stream of research and offers insights for providers to step into and support customer-to-customer value co-creation processes.
ER  -