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Nascimento, J. & Loureiro, S. M. C. (2024). Boosting heritage recommendations through awe and augmented reality. International Journal of Contemporary Hospitality Management. 36 (11), 3841-3864

J. P. Nascimento and S. M. Loureiro,  "Boosting heritage recommendations through awe and augmented reality", in Int. Journal of Contemporary Hospitality Management, vol. 36, no. 11, pp. 3841-3864, 2024

@article{nascimento2024_1734880991300,
	author = "Nascimento, J. and Loureiro, S. M. C.",
	title = "Boosting heritage recommendations through awe and augmented reality",
	journal = "International Journal of Contemporary Hospitality Management",
	year = "2024",
	volume = "36",
	number = "11",
	doi = "10.1108/IJCHM-09-2023-1370",
	pages = "3841-3864",
	url = "https://www.emerald.com/insight/publication/issn/0959-6119"
}

TY  - JOUR
TI  - Boosting heritage recommendations through awe and augmented reality
T2  - International Journal of Contemporary Hospitality Management
VL  - 36
IS  - 11
AU  - Nascimento, J.
AU  - Loureiro, S. M. C.
PY  - 2024
SP  - 3841-3864
SN  - 0959-6119
DO  - 10.1108/IJCHM-09-2023-1370
UR  - https://www.emerald.com/insight/publication/issn/0959-6119
AB  - Purpose – Drawing on appraisal theories, this paper aims to attempt to demonstrate how augmented
reality (AR) strengthens relationships in the cognitive-affective-conative mechanism to shape visitors’
recommendation of awe-inspiring heritage experiences.
Design/methodology/approach – A mixed-method approach was undertaken. First, an exploratory
pre-study (n ¼ 98) analyzed the multidimensionality of awe appraisals, eliciting the most salient
dimensions in tourism experiences for informing the main study. Subsequently, an on-site survey was
used to examine the relationships in the cognitive-affective-conative sequence, based on 316
questionnaires collected at a highly acclaimed religious heritage equipped with a multisensory AR
activity.
Findings – Two distinct appraisals underlined in the awe concept were elicited during the exploratory
phase: altered emotions (aggregating positive self-transformative dimensions) and the need for
accommodation. The survey results demonstrated that the influence of authenticity on recommendation
is shaped by emotions. Altered emotions hold a central mediating role and are differentiated from other
discrete emotions. AR and the need for accommodation are revealed as contingencies that regulate the
mediated mechanism.
Practical implications – This paper provides the hospitality and tourism stakeholders with a better
understanding of how immersive technologies can be used for boosting recommendations, by enhancing the
emotional responses toward authenticity perceptions.
Originality/value – This study introduces a novel conceptual framework to broaden our understanding of
how cognitive and affective mental processes are linked to visitors’ recommendations, and how AR amplifies
the outcomes. To the best of the authors’ knowledge, it is the first research to distinguish and document the
specific effects of two different types of awe appraisal.
ER  -