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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, H., Costa, P. & Mohsin, A. (2023). Highway to the danger zone: A systematic review of the hazard side of e-commerce in small companies. In EMAC 2023 Regional Conference, Proceedings. Athens: European Marketing Academy (EMAC).
Exportar Referência (IEEE) 
H. M. Rodrigues et al.,  "Highway to the danger zone: A systematic review of the hazard side of e-commerce in small companies", in EMAC 2023 Regional Conf., Proc., Athens, European Marketing Academy (EMAC), 2023
Exportar BibTeX 
@inproceedings{rodrigues2023_1732222680063,
	author = "Rodrigues, H. and Costa, P. and Mohsin, A.",
	title = "Highway to the danger zone: A systematic review of the hazard side of e-commerce in small companies",
	booktitle = "EMAC 2023 Regional Conference, Proceedings",
	year = "2023",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "European Marketing Academy (EMAC)",
	address = "Athens",
	organization = "",
	url = "https://proceedings.emac-online.org/index.cfm?eventid=46&EMAC%202023%20Regional%20C"
}
Exportar RIS 
TY  - CPAPER
TI  - Highway to the danger zone: A systematic review of the hazard side of e-commerce in small companies
T2  - EMAC 2023 Regional Conference, Proceedings
AU  - Rodrigues, H.
AU  - Costa, P.
AU  - Mohsin, A.
PY  - 2023
CY  - Athens
UR  - https://proceedings.emac-online.org/index.cfm?eventid=46&EMAC%202023%20Regional%20C
AB  - Small and medium-sized enterprises (SMEs) account for most of the world’s business and
are an important contributor to global e-commerce (EC) transactions as the number of digital
customers continues to climb. Over the past decade research in the field has examined either
the positive effect of EC or isolated unfavorable outcomes in EC businesses. From an original
perspective, this systematic review analyzes eleven years of research of positive and negative
EC outcomes and their tradeoffs in SMEs. Based on a standardized complete coding protocol,
73 selected studies were retrieved and analyzed. Results show that when it is well
implemented, EC creates value and enhances firms’ performance. In this research, we
synthesize the critical success drivers of e-commerce and emphasize the conceptual
importance of positive and negative research propositions for theory building.
ER  -