Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Brochado, A., Veríssimo, J. M. C. & Lupu, C. (N/A). Airport experience assessment based on Skytrax online ratings and importance-performance analysis: A segmentation approach. Journal of Marketing Analytics. N/A
Exportar Referência (IEEE) 
A. M. Brochado et al.,  "Airport experience assessment based on Skytrax online ratings and importance-performance analysis: A segmentation approach", in Journal of Marketing Analytics, vol. N/A, N/A
Exportar BibTeX 
@article{brochadoN/A_1732207874008,
	author = "Brochado, A. and Veríssimo, J. M. C. and Lupu, C.",
	title = "Airport experience assessment based on Skytrax online ratings and importance-performance analysis: A segmentation approach",
	journal = "Journal of Marketing Analytics",
	year = "N/A",
	volume = "N/A",
	number = "",
	doi = "10.1057/s41270-024-00326-x",
	url = "https://www.palgrave.com/gp/journal/41270"
}
Exportar RIS 
TY  - JOUR
TI  - Airport experience assessment based on Skytrax online ratings and importance-performance analysis: A segmentation approach
T2  - Journal of Marketing Analytics
VL  - N/A
AU  - Brochado, A.
AU  - Veríssimo, J. M. C.
AU  - Lupu, C.
PY  - N/A
SN  - 2050-3318
DO  - 10.1057/s41270-024-00326-x
UR  - https://www.palgrave.com/gp/journal/41270
AB  - This study assessed airport service quality by conducting importance-performance analysis (IPA) of user-generated content and examining the usefulness of a priori segmentation in the airport industry. The data were drawn from 35,138 Web reviews of airports worldwide shared online via the Skytrax website. Importance ratings were derived using the indirect method based on an artificial neural network. The results reveal that the most important attributes are staff and queuing time. The findings also include that service quality attributes’ importance and priority areas needing improvement vary according to traveler type, airport experience category, and region of origin. This study produced valuable insights into how airports can use IPA to leverage their passengers’ online reviews in order to enhance service quality and address customer heterogeneity.
ER  -