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Bilro, R.G. (2024). Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention. 2024 Global Fashion Management Conference.
R. J. Bilro, "Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention", in 2024 Global Fashion Management Conf., Milão, 2024
@misc{bilro2024_1768386596018,
author = "Bilro, R.G.",
title = "Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention",
year = "2024",
url = "https://2024gfmc.imweb.me/"
}
TY - CPAPER TI - Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention T2 - 2024 Global Fashion Management Conference AU - Bilro, R.G. PY - 2024 CY - Milão UR - https://2024gfmc.imweb.me/ AB - AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. ER -
English