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Matias, M., Bilro, R.G. & Loureiro, S. M. C. (2024). Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention. 2024 Global Fashion Management Conference.
M. Matias et al., "Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention", in 2024 Global Fashion Management Conf., Milão, 2024
@misc{matias2024_1734960208385, author = "Matias, M. and Bilro, R.G. and Loureiro, S. M. C.", title = "Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention", year = "2024", url = "https://2024gfmc.imweb.me/" }
TY - CPAPER TI - Analysing ai-generated luxury fashion: the perceived value and customer’s purchase intention T2 - 2024 Global Fashion Management Conference AU - Matias, M. AU - Bilro, R.G. AU - Loureiro, S. M. C. PY - 2024 CY - Milão UR - https://2024gfmc.imweb.me/ AB - AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. ER -